To launch a trio of new lubricants, Church & Dwight’s Trojan brand picked a dreamy, breathy, super-slow cover of the classic Elvis hit by the indie duo Avila. The result is a pretty darn effective set of spots from agency The Joey Company…
TENAtwist in the NY Times
“We wanted to avoid humor and create advertising that was inspiring and empowering,” said Joey Cummings, Chief Executive of The Joey Company.
SHAPE gives kudos to our PSA
SHAPE features our new PSA which empowers women to carry condoms and “Be the Influence.”